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HAMMONTON—LNN USA, the locally-owned parent company of The Hammonton Gazette and The Vineland Voice, is proud to announce the acquisition of Innovative Promotions, a well-established Hammonton-based trophy, plaque, award, and advertising specialties company. The transaction, finalized in February 2025, marks a significant expansion for LNN USA, reinforcing its commitment to supporting local businesses and providing enhanced services to the community.
Innovative Promotions, founded by Ray Rose, has been a cornerstone of the Hammonton area for years, offering personalized products that commemorate special moments and milestones. As part of the acquisition, Rose will continue to play a key role in the business, ensuring the company’s legacy and high standards remain intact.
“Ray has been a staple of the community, and we are proud to continue the business he created,” said Robert Capoferri, majority partner of LNN USA. “We’re thrilled to have him agree to stay on doing what he loves. His experience and knowledge are invaluable, and we look forward to carrying on his tradition of quality service.”
The acquisition of Innovative Promotions is an exciting move for LNN USA, aligning with its long-term vision of offering a comprehensive marketing solution for businesses and organizations in the region. With this addition, LNN USA now provides a complete one-stop marketing service that includes digital marketing packages, print products through The Hammonton Gazette and The Vineland Voice, and promotional awards through Innovative Promotions.
“Ray is the guy people count on to commemorate those special moments,” said Craig Richards, managing partner of LNN USA. “The ability to offer our advertisers and our community this service works perfectly with what we currently provide. To add this to our portfolio, alongside such a respected business and person like Ray, is really special.”
Innovative Promotions will now be able to leverage LNN USA’s established platforms and expansive reach, providing even more value to local businesses. The move strengthens LNN USA’s position as a full-service marketing company dedicated to helping organizations effectively engage with their audiences through print, digital and now through promotional awards.
This acquisition not only enhances LNN USA’s service offerings but also underscores its ongoing dedication to strengthening community ties and supporting local enterprises.